Unbadged SUVs leaving the end of an assembly line in a US car plant
For EU customs, a car's origin is the plant where it was assembled.Image source: — Published with confirmed permission to use this image.

Since 1 July 2026 a car of US origin enters the EU at 0% customs duty. Buying at a US auction does not establish US origin. What counts is where the car was made, not the auction yard, the seller's address or the state that issued the title. The rate applies from 1 July 2026 to 31 December 2029, subject to suspension or safeguard measures, and import VAT and national taxes still apply. Here is how to tell the difference with real VINs from the Vehistra archive.

Origin means the factory

Article 6 of Regulation (EU) 2026/1455 uses the non-preferential origin rules of the Union Customs Code. Under Article 60 of the Code, a product made with parts from several countries originates where it underwent its last substantial processing. For a car, final assembly normally identifies the likely country of origin, and the manufacturing documents have to back it up.

Where the car was sold, registered, or crashed does not change that. A car built in Ontario and driven in Texas for ten years is still Canadian for EU customs.

Same auction, different factories

We decoded VINs of cars sold at Copart and IAAI with the NHTSA vPIC decoder on 1 November 2026:

Table of eight auction cars: BMW X5, Volvo S60, Ford Mustang and Ford F-150 built in the US at 0% duty; Dodge Challenger and RAV4 from Canada, Audi Q5 and Tiguan from Mexico at 10%
VINs decoded with NHTSA vPIC on 1 November 2026. The plant decides the duty, not the auction.Image source: — Published with confirmed permission to use this image.
  • US-built: 2021 BMW X5 (Greer, South Carolina, the BMW Spartanburg plant; VIN 5UXJU4C06M9G54788), 2020 Volvo S60 (Ridgeville, South Carolina, Volvo's US plant; 7JR102FK1LG067079), 2019 Ford Mustang (Flat Rock, Michigan; 1FA6P8TH1K5143914), 2024 Jeep Grand Cherokee (Detroit), 2023 Ford F-150 (Dearborn, Michigan), 2021 Honda CR-V (Greensburg, Indiana).
  • Not US-built: 2019 Dodge Challenger (Brampton, Ontario; VIN 2C3CDZJG1KH716717), 2022 Audi Q5 (San José Chiapa, Mexico; WA1EAAFY6N2131302), 2024 Volkswagen Tiguan (Puebla, Mexico), 2022 Toyota RAV4 (Cambridge, Ontario; 2T3G1RFV7NC268437), 2018 RAV4 (Toyota City, Japan).
  • Two lessons sit in that list. A European brand can be American for customs: the X5 and the S60 above were assembled in the US. And an American brand can be Canadian: this Dodge Challenger came from Brampton, Ontario, while the Ford Mustang above was built in Flat Rock, Michigan. US assembly is the first check; 0% also needs proof of origin and direct transport.

    One model, three countries

    The Chevrolet Equinox shows why you check each car, not each model. Three Equinox VINs from the same archive decode to Tennessee (2015, 1GNALBEK1FZ130964), Ingersoll, Ontario (2017, the CAMI plant, 2GNFLFEK6H6273856) and Ramos Arizpe, Mexico (2023, 3GNAXTEG0PS198595). Honda's CR-V has come from Indiana, Ohio, Ontario and Japan. The RAV4 has been built in Kentucky, Ontario and Japan. Only the US-built ones get 0%; the others normally pay 10%.

    What the VIN tells you and what it does not

    Read the full VIN, not just its first character. The opening characters identify the manufacturer, not always the plant: this Audi Q5 has a WA1 prefix, yet NHTSA gives its assembly plant as San José Chiapa, Mexico.

    Vehistra VIN check for a 2022 Audi Q5: assembly city San José Chiapa, assembly country Mexico
    This Q5's VIN starts with W, but it was assembled in Mexico, so it normally pays 10%.Image source: — Published with confirmed permission to use this image.

    The plant code inside the VIN, read by a decoder, is a better signal. Vehistra's VIN check shows it as assembly city and country. Even so, the European Commission's Q&A on Article 59a is clear: a decoded VIN is not sufficient proof of origin. It supports other documents, such as the original window sticker, which names the final assembly point, or a manufacturer build record.

    Before you bid

  • Decode the VIN and note the assembly plant and country.
  • For a passenger car without US origin, budget the normal 10% unless your customs agent confirms another preference or relief. Check pickups separately by their CN code.
  • If it is in the US, ask the seller or your agent what documents exist for this VIN.
  • Arrange evidence of direct transport from the US to the EU, or of transit through another country under customs supervision without changes to the car, and have it ready when the declaration is lodged. Episode 4 of this series covers the papers.